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Research papers

How to meet client's needs?

Modem society is characterized by change : technological, political, economic... These changes all contribute to socio-cultural evolution, that is to say our evolving vision our ourselves and of the society in which we live. This, in turn, influences...

Catalogue: Seminar 1993: Marketing And International Research
Authors: Michel Ladet, François Montrelay
Company: RISC International (Europe) SA
June 15, 1993
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Citation

Ladet and Montrelay (1993a, June 15). How to meet client's needs?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-meet-client-s-needs-


Research papers

Informing companies

Market research is in the 'informing and guiding companies business'. Its effectiveness depends on the quality of the informing service provided by both agencies and internal research departments. Examples from the motor industry suggest that many...

Catalogue: Seminar 1993: Marketing And International Research
Author: Philip Wade
June 15, 1993
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Citation

Wade, P. (1993a, June 15). Informing companies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/informing-companies


Research papers

The ideal customer

This paper attempts to answer these two questions, with special reference to the automobile market. The paper is divided into three parts. The first part examines the nature of the satisfaction construct from a theoretical perspective, and then...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Author: Richard Brookes
June 15, 1993
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Citation

Brookes, R. (1993a, June 15). The ideal customer. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-ideal-customer


Research papers

Measuring satisfaction (French)

In the automobile market, there is a close link between user satisfaction with products and after-sales services and brand loyalty. It is therefore not surprising that besides regularly programmed tracking studies on product satisfaction and the...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Daniel Bachelet
September 1, 1992
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Citation

Bachelet, D. (1992a, September 01). Measuring satisfaction (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-satisfaction-french-


Research papers

Measuring satisfaction

In the automobile market, there is a close link between user satisfaction with products and after-sales services and brand loyalty. It is therefore not surprising that besides regularly programmed tracking studies on product satisfaction and the...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Daniel Bachelet
September 1, 1992
×

Citation

Bachelet, D. (1992a, September 01). Measuring satisfaction . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-satisfaction-


Research papers

The dealer as a customer

Vehicle manufacturers, their dealers, who they should regard as their customers, and the individuals or organisations who buy vehicles (who should be regarded as the dealer's customers) have an inter-dependent relationship. The manufacturer needs...

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Author: Ron Sewell
June 15, 1992
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Citation

Sewell, R. (1992a, June 15). The dealer as a customer. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-dealer-as-a-customer


Research papers

Car dealer survival strategies

Car dealers depend on three main sources of income: the sale of new cars, used cars and of service and parts. They face major challenges in all three, possibly to an extent that threatens the very structure of the industry. In this paper, we review...

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Author: Jonathan Brown
June 15, 1992
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Citation

Brown, J. (1992a, June 15). Car dealer survival strategies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/car-dealer-survival-strategies


Research papers

Opportunities and risks in Eastern Europe

The collapse of communist control in Eastern Europe and the former Soviet Union and the ensuing transition to market based economies has opened the door to a consumer market of 409 Million people. This paper discusses recent developments in the...

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Author: Louis Bailoni
June 15, 1992
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Citation

Bailoni, L. (1992a, June 15). Opportunities and risks in Eastern Europe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/opportunities-and-risks-in-eastern-europe


Research papers

Do we really understand what consumers want?

This paper describes a research project that attempts to better understand the meaning of some words used frequently by consumers to describe automobiles. In conjunction with a leading UK motor manufacturer, the research set out to try and broaden...

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Author: Lorne D. McMillan
June 15, 1992
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Citation

McMillan, L. D. (1992a, June 15). Do we really understand what consumers want?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/do-we-really-understand-what-consumers-want-